Change. The world is moving fast, and Allé Designs has been changing through the years, but our logo was not! Enter – A new logo. We were excited to collaborate with an amazing talent – Julie Zak Assistant Professor in Graphic Design at Villa Maria College.
LOGO DESIGN & CONCEPT:
Allé offers ancillary products for commercial spaces . The font is modern and streamlined. It’s bold to hold strength and dependability, but feels approachable and
friendly in lowercase. A square implies modernism, strength and neutrality while a rhombus conveys movement, progression, and energy.
The accent in bright blue nods to Allé’s headquarters near Lake Erie and adds a clean optimism to the brand.
AESTHETIC:
Allé aims to streamline the brand to convey affordable luxury and quality with modern, geometric elements that work well together much like Allé
with its clients and collaborators. The company is entering a new era of increased optimism and sophistication.
